¿Quién es George?

Posiblemente conozcas la actividad que LEGO publicó en Facebook hace unas semanas en la que se pide sacar fotos de George, una figura construida con ladrillos de LEGO, en lugares interesantes. La siguiente nota de prensa informa del lanzamiento de un nuevo producto que combina el juego físico con el digital: "Life of George" con George y un app. Aunque este juego se lanza en el mercado estaunidense, con el tiempo se espera que también esté disponible en Europa. Queda por ver si para entonces también habrá posibilidad de usarlo en Android.

A continuación la nota de prensa:

LEGO Group Unveils First Fully Integrated Digital-to-Physical Gaming Experience   - Combining physical building with a digital gaming application, LEGO® Life of George invites builders to test building skills in a race against time-   BILLUND, Denmark,

September 29, 2011 – The LEGO Group today announced LEGO® Life of George, its first product to combine digital and physical play for a hands-on LEGO gaming experience. Featuring patent-pending brick recognition software, powered by EyeCue, the game challenges players to build models, and place them on a play mat that acts as a “green screen” to capture the image and receive a score based on accuracy and speed. Beginning October 1, 2011, players can purchase the LEGO Life of George set for $29.99 from LEGO Stores and and download the free Apple iOS compatible gaming application.

LEGO Life of George is a 12-level game that can be played in novice or expert mode. Each level showcases an adventure from George, around whom the game revolves, and is comprised of models of varying difficulty based on the number of bricks needed and the building techniques required to replicate them. Builders are challenged to physically recreate the virtual models from George’s photo album using the LEGO bricks included with the game; once they have successfully completed all 10 models the next level will be unlocked.   In addition to Game Mode which can be played alone or against one competitor in a pass-and-play format, a Creation Mode called “My Life” enables users to design and capture their own models in the app’s virtual scrapbook.  

“We understand consumers’ powerful connection to casual gaming, and we have seen how successfully the LEGO brand can translate to a virtual experience, so we pursued development of a fun way to combine both physical and virtual play into one product,” says Paal Smith-Meyer, head of new business at LEGO Group. “Life of George is a result of our desire to provide an innovative way for existing and new fans to play with LEGO bricks and interact with the brand.”   Who is George?

George is a software engineer by day and adventurer by night. His main hobbies are travel, photography and numbers, and has a fun storyline for players to follow and engage with via his Facebook page, I Am George. Fans can expect to see updates and photography from George on his travels as well as hints to new game levels and app updates through his posts.

Haz realidad tus modelos deseados con LEGO® CUUSOO

Después de la beta que se hizo de este programa en Japón (y que dio como resultado dos preciosos modelos muy cotizados), LEGO® CUUSOO da un paso adelante y se presenta a nivel mundial. A continuación la nota de prensa (en inglés):

Turn your model wishes into reality with LEGO® CUUSOO
LEGO consumers can now give their great ideas directly to the LEGO Group using the LEGO CUUSOO website. Ideas that collect 10,000 supporters could be selected to become part of the toy manufacturers’ product line
LEGO CUUSOO is an idea collection system that asks the Danish toy manufacturers’ consumers to submit and vote for their favourite ideas for new LEGO products. It can be found at
Ideas that are supported by 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio and sold in LEGO Brand retail stores and the LEGO online shop. Consumers who have their ideas chosen will earn 1% of the total net sales of the product
CUUSOO, which means 'imagination' or sometimes ‘wish’ in Japanese, has been developed with CUUSOO SYSTEM, a subsidiary of Japan-based Elephant Design that has worked with open innovation and crowd sourcing for more than 10 years.
The LEGO Group has worked with CUUSOO since 2008 on a Japanese site that has attracted hundreds of ideas and seen thousands of votes cast by a 20,000-strong community. Now the time has come to test the concept internationally.
The first Japanese product, the Shinkai 6500 submersible, went on sale in Japan in February 2011. The next Japanese LEGO CUUSOO model will be the Hayabusa unmanned spacecraft launched in the first quarter of next year.
“Our fans and consumers have proved time after time that they have great ideas that can lead to products,” said Paal Smith-Meyer, head of the LEGO New Business Group.
“We have worked with our consumers in the past and continue to do so, for example in the LEGO Architecture series, which we developed with an architect and LEGO fan. LEGO CUUSOO is an attempt to gather more great ideas while streamlining the way we innovate and become inspired.”
“We see this as an investment in the future rather than for immediate sales gain. We are moving from a local Japanese pilot to see if the model is sustainable. We were pleased with the initial results, but we need to see how it will perform on a global platform with global distribution,” he added.

arvo en LEGO® Art Box Berlín

Si tenéis la suerte de estar por Berlín el próximo mes de Octubre, no dejéis de visitar la exposición LEGO® Art Box, donde tendréis la oportunidad de ver la escultura de Iron Man realizada por los hermanos arvo.

You can find the famous Ironman sculpture by the arvo brothers at the LEGO Art Box Gallery in Berlin this October.


HispaBrick Magazine en LEGO Fanweekend (Skaerbaek, DK)

Los próximos 23, 24 y 25 de Septiembre se celebrará en Skaerbaek (Dinamarca) la 6ª edición del LEGO Fanweekend, el mayor evento de AFOLs del mundo. Contará con fans de 14 paises, como Australia o Brasil.

2 miembros de Hispabrick Magazine acudirán al evento y trataran de establecer lazos con otras comunidades. También mostrarán un número de la revista en inglés y llevarán algunas creaciones como coches de slot hechos con LEGO (con pistas estándar de slot de la marca NINCO) u otras sorpresas que se desvelarán el día del evento.

En el Hispabrick Magazine 012 os ofreceremos un reportaje de la participación en el evento. Estad atentos.

Información sobre la LEGO Fan Weekend en